GLOBAL

Founded in 1897, ZEBRA has remained dedicated to the craft of writing instruments for well over a century.

Thanks to your support, many of the writing instruments we created, including the classic long-selling Mckee oil-based marker and the popular, smooth gel-ink SARASA CLIP rollerball pen, as well as favorites MILDLINER and bLen, are widely used and appreciated by many.

Meanwhile, the environment surrounding us is changing at an unprecedented pace. As digital technologies, including generative AI, become an integral part of daily life, flooding us with information, people’s values are becoming increasingly diverse. A hundred million people have a hundred million different sets of values, and meeting those expectations requires greater creativity and ingenuity than ever before. We are also facing broader social shifts such as a declining birthrate and an aging population, as well as a growing emphasis on environmental responsibility. Our challenge lies in embracing these changes with a positive mindset to create new value.

The source of ZEBRA’s strength lies in the spirit of ‘harmony.’ Just as zebras—the inspiration behind our company name—work together as a group, our employees unite as a team to face challenges together and achieve meaningful results. I believe this attitude/philosophy which has been deeply rooted in ZEBRA since our founding remains one of our greatest strengths today.

We are also taking a fresh look at the value generated through the act of writing itself. The act of writing has the power to deepen our thinking, convey our feelings, and inspire new ideas. Drawing on the technology and expertise we have cultivated as a manufacturer of writing instruments, we are driving research and initiatives from diverse angles to explore the potential value that emerges from this act of writing. Through these explorations, we aim to generate new value that leads to ‘Think beyond the pen’

While building on ZEBRA’s unique strengths, we will continue to adapt to the changing times and society, delivering new possibilities and value to people and society through the act of writing for the next 50, 100 years and beyond. Please stay tuned as ZEBRA embarks on its next challenge.