The ZEBRA
Brand Concept Movie
We want to create
Japan's finest.
Japanese ballpoint pen technology has driven innovation with the times and led the world. As Japan's representative ballpoint pen manufacturer, Zebra has remained dedicated to the act of writing. The culmination of over 120 years of history is now complete.
A timeless design that never grows old,
even after 100 years of use. A dedicated refill that continues to evolve after acquired, aiming for the cutting edge and the highest grade. This is Zebra's ultimate brand.
To record, to remember,
to convey feelings... This single pen carries the writer's thoughts.
THE ZEBRA
Technology cultivated over 120 years of history
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1966
Crystal 4100
Featuring "See-Through" Technology
Its functionality allowing users to see the ink level in the ballpoint pen was prominently advertised, making it a huge hit at the time. -
1977
Sharbo
"A retractable mechanism crafted with meticulous attention to detail"
Born as a revolutionary rotating multi-function pen combining a mechanical pencil and ballpoint pen, it became a huge hit as a coveted item among business professionals and students. -
2003
Sarasa Clip
The Technology of "Binder Clips"
Achieved top market share in the gel ballpoint pen market and gained popularity, especially among students. -
2018
bLen
"Smooth tip action, optimal center of gravity"
A ballpoint pen featuring a mechanism that suppresses "wobble" during writing, achieving massive success with its "stress-free writing experience." -
2024
bLen U
"Features lipophilic ink for bold writing with minimal pressure※"
Designed for ease of use during quick writing sessions common in business settings※Compared to our previous model with similar specifications
Features
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- 01
- Experience
The Premium Writing Experience
Featuring an aging tip and proprietary ink, it delivers a smooth, effortless writing feel from the very first stroke. Experience the pinnacle of writing performance in an oil-based ballpoint pen—exclusively with THE ZEBRA.
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- 02
- Design
Universal Design
A simple design that cherishes the quintessential beauty of Japan.
To achieve a "timeless design that never grows old even after 100 years of use," it expresses not glitz or glamour, but the beauty of Japan's nature and a simple, pared-down aesthetic that finds movement within stillness. -
- 03
- Service
Premium Warranty System
Ballpoint pens have undergone numerous technological innovations in the past and will continue to evolve. We promise that whenever Zebra achieves a technological breakthrough, we will develop and release a dedicated refill for THE ZEBRA.
This allows you to cherish and use a single pen body for a long time, while also continuously enjoying the latest and best writing experience by refilling it with advanced ink and refills.
For all THE ZEBRA users, we will provide one free refill each time a new refill is released.※This service requires registration of your personal information after purchasing the product.
Concept Movie
Products
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HAMON
Japan, often called the Land of Water, has long been deeply connected to water. Focusing on the "natural beauty of water," we took the rippling patterns on a tranquil surface as our design motif.
Japan's best ball point pen.